I actually began my #Bookstagram journey very recently. Originally I used my business Instagram account (@royalsocialmedia) for behind the scenes photos, inspirational quotes, project features, etc. When Instagram first came out, that’s what you did… I became extremely busy and eventually began to neglect this account. These types of posts were no longer relevant, so I let my Instagram fall by the wayside.
I’ve become increasingly more involved in the book community since I became a book blogger a couple years ago, and I’ve been working with authors more frequently on their web design, social media strategy, newsletters, etc. Instagram is a platform my clients were asking about more and more as it gained popularity.
I ended up spending quite a bit of time on Instagram during the last 3 months of 2015 for a retail client and I began to notice an overwhelming trend on social media (not just on Instagram) towards flat lays.
A thought popped into my head: are book bloggers doing this with books?
Sure enough, I stumbled on 3+ million posts with the hashtag #Bookstagram (Warning: the #Bookstagram community is a vortex which will suck you in for hours).
I seriously began to drool…