Do your homework! There is nothing a blogger hates more than an impersonal/mass email. Remember: they’re going to do you a huge favor. Do them the courtesy of showing you took the time to learn about who they are and what they like. There are some fantastic blogger databases out there, which are just a Google search away. The Book Blogger List is a fantastic place to start (particularly since they allow you to browse by genre). Additionally, don’t discount tools like Twitter and Facebook. Those two sites have some seriously powerful search engines! Pro tip: Search for book blogger lists on Twitter (hello, gold-mine)!
Put together an excel spreadsheet with the following information:
- Blog Name & URL
- Blogger Contact Info (Name, Email Address, Location)
- Blog Review Policy Notes – Genres & Reading Format Preferred, What to Include in Your Query, etc. Be as specific as possible!
- Blog Social Media URLs
- Date Sent (this will be helpful for follow-ups)
Since I love my readers so much, I went ahead and created an awesome excel template for you guys! :)
WRITE YOUR QUERY TEMPLATE
The most important thing to remember is to personalize your pitch as much as you possibly can. First impressions are everything. You get one shot—try not to mess it up with typos or the wrong blog name! Second: Keep it short & sweet. Only include the necessary info, otherwise, they might lose interest and you’ll have lost out on a potential review.
Subject Line: “Review (or Feature/Blitz/Blog Tour) Request: [Book Title] by [Author Name]”
Salutation: Include a proper salutation. “Hello blogger,” is not going to cut it. Use the blogger’s name(s) or even “Hello Ladies of [Blog Name].” This shows you’ve taken the time to research them. An exception to the rule: If you can’t find any personal info about the blogger, a simple “Hi,” will suffice.
Intro: Introduce yourself and ask for the review on their blog. Insert the blog name (again: I cannot stress the importance of reviewing enough).
Book: Include your book synopsis & a link to the book on Goodreads and/or Amazon.
Additional Content: Provide a link to your website’s press kit where they can get additional info. If you don’t have an online press kit, you can let them know you’d be happy to email them your kit if they’re interested in a review or feature.
Blog Tour Info: If you’re running a blog tour make sure to include the dates and sign-up links (Google Forms is great for streamlined sign-ups).
Wrap it up: If you have a deadline for the review, let them know. Last, but definitely not least: Thank them for their consideration!
Note: I know I’ve already mentioned this, but it bears repeating: Make sure you’ve read each blog’s Review Policy. Your template should have you covered, but everyone has different preferences.
Now you have a fantastic and easily customizable query template!